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Assertion: Services cannot be standardised.
Reason: Services are homogenous in nature.
Concept: Product Mix - Services
State any two merits of Branding.
Concept: Product Mix - Branding
Read the case given below and answer the questions that follow:
| Pooja has started a small company that manufactures steel and aluminium rods used by construction firms. She has made a large capital investment in this venture and also hired an excellent sales team. Their marketing approach is to contact the buyers directly and explain the features of their product. They have a complete control over the distribution of their products. |
- Identify the type of product manufactured by Pooja's company.
- Briefly explain any two features of the product identified in subpart (i).
- State the channel of distribution used by the company in the above case.
- Identify and briefly discuss any three objectives of the element of Promotion Mix used by the Sales team in the above case.
Concept: Elements of Promotion Mix
Identify the element of Promotion Mix used in the image shown below.

Concept: Elements of Promotion Mix
As Packaging Manager of a leading manufacturing company, provide four specific features which you would take into consideration while designing the packaging for a smart phone.
Concept: Product Mix - Packaging
Answer the question.
Explain the need for consumer protection.
Concept: Concept of Consumer Protection
Agrim purchased a Diesel Car for ₹ 7 Lakhs from an automobile Company and found its engine to be defective. Despite many complaints, the defect was not rectified. Suggest the appropriate authority where Agrim under his right as a consumer, could file a complaint.
Concept: Consumer Protection Act 1986 (COPRA)
Mr. Kappa has recently purchased a refrigerator from TUTU Enterprises, paying t 30,000. After using it for a day or two, he found mechanical defects in the refrigerator. Immediately, he informed the dealer about the defect but there was no response from the dealer. Mr. Kappa decided to lodge a complaint against TUTU Enterprises.
(a) Which court should Mr. Kappa approach to file a complaint?
(b) State any one relief the concerned court may order in favor of Mr. Kappa.
Concept: Consumer Protection Act 1986 (COPRA)
Explain any four rights available to a consumer under the Consumer Protection Act, 1986.
Concept: Consumer Protection Act 1986 (COPRA)
Explain any five rights of consumers as provided under the Consumer Protection Act. 1986.
Concept: Concept of Consumer Protection
Mention three remedies available to consumers under the Consumer Protection Act 1986.
Concept: Consumer Protection Act 1986 (COPRA)
Explain the need for consumer protection.
Concept: Concept of Consumer Protection
How many rights of consumers are given in the Consumer Protection Act 2019?
Concept: Consumer Protection Act, 2019
| Palak went to a shop to buy hair oil. The shopkeeper forced her to buy a particular brand of hair oil from various available brands, irrespective of the willingness of Palak. |
Which right of Palak, as a consumer, has been violated and where can she file a case against the shopkeeper? Name the two other rights of the consumer.
Concept: Consumer Protection Act, 2019
A wholesaler sold adulterated goods which were hazardous to the consumer's health.
Concept: Concept of Consumer Protection
A patient suffering from a high fever was hospitalised for a few days. During the treatment, he was given an injection whichcaused a permanent nerve damage resulting in paralysis. The cost of treatment was ₹2,00,000, which was disputed by the patient's family.
The consumer dispute redressal authority can be approached by the patient's family. Explain any three rights to the consumers.
Concept: Concept of Consumer Protection
Ms. Anamika visited a reputed dealer of electronic goods to buy a bluetooth headset. The salesman at the shop forced her to buy a particular brand of headset. Which consumer right of Anamika was violated?
Concept: Concept of Consumer Protection
Mr. Deepak purchased a washing machine from a renowned E-Commerce platform for ₹ 25000. He ensured that he received a cash memo.
Unfortunately, his clothes got damaged in the first wash due to manufacturing defect in the machine's rotator.
- Mr. Deepak can be called a responsible consumer. Give one reason to support this statement.
- Which provision under Consumer Protection Act, 2019 enables Mr. Deepak to claim a compensation for the manufacturing defect in the washing machine?
- Mention any two points of mandatory information which E-Commerce platform must provide fo a consumer.
Concept: Concept of Consumer Protection
Aradhya bought a tricycle online, but upon delivery found that its dimensions were not as big as she had expected. When attempting to return it, she realised that the item was non-returnable.
Which consumer responsibility was overlooked by her?
Concept: Concept of Consumer Protection
