Commerce (English Medium) Class 12 - CBSE Question Bank Solutions for Entrepreneurship

 Explain in brief the three ways in which an organisation can expand externally.

Enumerate the importance of franchising.

Explain the types of franchising.

 What are the disadvantages of franchising to the franchisee?

 Explain the advantages of franchising, both for the franchisor and franchisee.

Assertion (A): In franchising there is usually a much higher likelihood of success when an individual opens a franchise as opposed to a mom-and-pop business.

Reason (R): It runs on a proven business formula that is already in place.

Franchising is advantageous for both franchisor and franchisee. Explain five advantages of franchising for the franchisee.

How is franchising a better option for external expansion in case of start-ups?

An entrepreneur perceives opportunities, synthesizes the available information and analysis emerging patterns so that it can be shared and supported by all customers, partners, employees and suppliers. Comment on any two factors involved.

Fast Rite Ltd. manufactures a variety of stationery, but its most popular product is its pen. Three varieties of pens to suit the needs of its users.

The details of the pens are given in the table below.

The total fixed cost is Rs. 2,56,000.

Calculate the following from the information given above.

1. Total weighted average contribution margin
2. Breakeven Quantity for each variety
3. Break-even (in Rupees) for Four-in-one Ball Pen

 Define the term environment scanning.

What is the purpose to scan the environment?

Define ‘branding’.

Why is a logo important for a company?

What is labelling?

Define Advertising?

 Differentiate between trade mark and brand mark?

What is the purpose of logo?

 Differentiate between ATL and BTL.

 What are the qualities of a good brand name?