Question

What is the primary role of a wholesaler in the distribution channel?

Options

• To sell goods directly to consumers.

• To buy goods in bulk from manufacturers and sell them in smaller quantities to retailers.

• To manufacture goods independently.

• To transport goods without holding inventory.

Answer 1

To buy goods in bulk from manufacturers and sell them in smaller quantities to retailers.

Explanation:

A wholesaler acts as an intermediary between manufacturers and retailers, purchasing goods in large quantities and reselling them in smaller lots to retailers.