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Question
That part of a brand which can be recognised but which is not utterable is called ______.
Options
Brand Mark
Trade Mark
Brand Name
All of these
MCQ
Solution
Brand Mark
Explanation -
The part of a trademark that can be recognised but is not utterable is referred to as the brand mark. It can take the form of a symbol, a pattern, a unique colour scheme, or even lettering.
shaalaa.com
Product - Branding
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