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Question
Explain the shift in the demand curve.
Explain
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Solution
A shift in the demand curve happens when the amount demanded varies at each conceivable price, not due to a change in the commodity's price, but due to changes in other factors influencing demand. This results in the construction of a whole new demand curve, either to the right (increased demand) or to the left (decreased demand) of the original one.
- Increase in Demand (Rightward Shift): An increase in demand occurs when a larger amount of an item is demanded at the same price or at a higher price. This is shown as a rightward shift of the demand curve from D to D1.

Causes of Increase in Demand:- Increase in consumer income (normal goods).
- Favorable change in tastes and preferences.
- Increase in the price of substitute goods.
- Decrease in the price of complementary goods.
- Expectation of a future price rise.
- Increase in the number of consumers.
- Positive changes in consumer expectations.
- Decrease in Demand (Leftward Shift): A decrease in demand occurs when fewer units are demanded at the same price or when the same units are demanded at a lower price. This is shown by a leftward shift on the demand curve from D to D'.

Causes of Increase in Demand:- Decrease in consumer income (normal goods).
- Unfavorable change in tastes and preferences.
- Decrease in the price of substitute goods.
- Increase in the price of complementary goods.
- Expectation of a future price fall.
- Decrease in the number of consumers.
- Negative changes in consumer expectations.
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Chapter 2: Demand and Law of Demand - TEST QUESTIONS [Page 2.21]
