Question

Discuss the disadvantages of e-marketing.

Answer 1

E-marketing suffers from the following disadvantages:

1. Investment: Money is required for the website design, hardware, software, site maintenance. In addition there are on line distribution costs.
2. No Live Interaction: Some consumers prefer live interaction while buying anything. Customers living at far off places may get discouraged.
3. Regular Updating: It is necessary to update information on the site. Timing of updates is critical. 
4. Security Concern: Many people do not want to share their credit card information due to the fear of the information being stolen and misused.