Question

Describe code of advertising by ASCI.

Answer 1

Code of Commercial Advertising by ASCI:

1. Advertisements must be truthful. All deceptions, claims and comparisons which relate to matters of objectively ascertainable facts should be capable of substantiation.
2. Where advertising claims are based on or supported by independent research or assessment, the source and date of this should be indicated in the advertisement.
3. Advertisements should not contain any reference to any person, firm or institution without due permission; nor should a picture of any generally identifiable person be used in advertising without his or her permission.
4. Advertisements shall not distort facts nor mislead the consumer by means of implications or omissions.
5. Advertisements shall not be so framed as to abuse the trust of consumers or exploit their lack of experience or knowledge.