Question

A manufactural sells the goods to a retailer and retailer sells the goods to Customer Identify the type of channel of distribution.

Options

• Direct channel

• One-level channel

• Two-level channel

• Three-level channel

Answer 1

One-level channel

Explanation:

In this case, goods move from the manufacturer → retailer → customer. Since there is only one intermediary (retailer) between the manufacturer and the customer, it is called a one-level channel of distribution.