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Question
______ is different from other means of communication as it requires a formal structural organisation to meet large-scale capital, production and management demands. The state and the market have a major role in the structure and functioning of mass media. Mass media functions through very large organisations with major investments and large body of employees.
Options
Visual communication
Non-verbal communication
Mass communication
Written communication
MCQ
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Solution
Mass communication
shaalaa.com
Introduction to Mass Media and Communication Process
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