Question

______ Emphasis is on improving the features and quality of product. 

Options

• Product Concept

• Production Concep

• Both (1) and (2)

• None of the above

Answer 1

Product Concept

Explanation - 

It was thought that consumers preferred higher-quality items, and that by raising product quality, revenues might be maximised. The focus was on increasing the product's quality, adding new features, and so on.