Definitions [3]
Answer in one sentence.
Define Market.
In simple words market is the place where two or more parties are involved in buying and selling. These two parties involved in the transactions are called buyers and sellers.
Define Marketing.
According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Define sales promotion.
According to the American Marketing Association, sales promotion includes "those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine."
Important Questions [10]
- Which advertisement is designed to build a favourable image of the organisation rather than to promote a product or service?
- Which of the following is not a method of Brand Promotion?
- Write any five advantages of Advertising to Consumers.
- Pioneer advertising is also known as ______.
- Distinguish between Advertising and Publicity.
- Identify which of this is NOT the advantage of Advertising to the consumers.
- Discuss any five reasons as to why Advertisements are criticised.
- Which is a very old medium of advertising?
- Distinguish between Advertising and Sales promotion.
- Everyone loves the exclusive discounts and offers that come around during the holiday season. Your brand may already be running some discount offers.
Concepts [13]
- Advertising and Brand Promotion
- Concept of Marketing
- Types of Advertising
- Objectives of Advertising
- Advantages of Advertising
- Criticism of Advertising
- Distinction Between Advertising and Publicity
- Features of a Good Advertisement
- Advertising Media
- Concept of Sales Promotion
- Distinction Between Advertising and Sales Promotion
- Definition and Merits of Brand and Branding
- How to Bring About Brand Promotion
