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प्रश्न
Write short notes on Drawbacks of sales promotion.
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उत्तर १
- The incentives offered through sales promotion schemes are artificial and not real. The manufacturer is likely to recover the cost of these incentives by raising the price of products.
- Sales promotion schemes are offered only during particular seasons. Therefore, they produce short-term results. As soon as the incentives are withdrawn, the demand also falls.
- There is a feeling that sales promotion schemes are mainly intended to sell a substandard product.
उत्तर २
Write a short note on the drawbacks of sales promotion.
- Many times it is used to sell an inadequate brand.
- It is a waste of resources; money spent on promotion could be used to lower the prices.
- It can encourage consumers to buy products which they do not need.
- Its effects are only short-term.
- It cannot create brand loyalty.
संबंधित प्रश्न
Sika Ltd., a reputed industrial machines manufacture, needs Rupees twenty crores as additional capital to expand the business. Mr Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr Narinder Singh, suggested that the shares may be sold to investing public through intermediaries, as the same will be less expensive.
Name the method through which the company decided to raise additional capital.
Which function of management helps in increasing sales?
Which of the following is more of personal medium of advertisement?
What is meant by sales promotion?
Which of these best describes the objective of sales promotion?
"It is all marketing activities which stimulate consumer buying and dealer effectiveness. The aim of it is to increase immediate sales." What is it?
Sales promotion activities help to create interest in new products and ______.
Promotion to marketing means ______.
What is meant by 'premium offer'?
Discuss the advantages of sales promotion.
