Question

State any two features of advertising. 

Explain any four features of Advertising.

Discuss any five features of advertising.

Answer 1

1. It is a paid form of communication: Advertisements appear in newspapers, magazines, Television, or on cinema screens because the advertiser has purchased space or time to communicate information to prospective customers.
2. It is a non-personal presentation of the message: There is no face-to-face contact with customers. That is why it is described as non-personal salesmanship. It is a non-personal form of presenting products and promoting ideas, and it supports personal selling. It simplifies the sales force’s task by raising awareness among potential customers. 
3. Impersonal: Advertising does not involve direct touch with customers. This is why it’s known as non-personal salesmanship. It is a non-personal approach to selling items and promoting ideas. It simplifies the sales force’s duty by raising awareness among potential consumers.
4. Identified Sponsor: An identifiable sponsor creates the advertisement. Advertisements should clearly identify the sources of their opinions and ideas.
5. Promote products and services: Advertising helps promote them. The goal is to increase sales for a business unit’s products and services.