Question

Distinguish between marketing and selling.

Enumerate any four distinctions between Marketing and Selling.

Answer 1

Basic	Marketing	Selling
1. Scope	Marketing has a very wide scope and includes selling also. It covers all activities concerned with the identification and satisfaction of customers' needs and wants.	Selling is only a part of marketing. its scope is restricted to maximizing the volume of sales.
2. Focus	Marketing focuses on customer’s needs for want-satisfying goods.	Selling focuses on the seller’s needs. i.e. converting his goods into cash.
3. Sequence	Marketing begins before actual production takes place.	Selling takes place after production.
4. Emphasis	Emphasis is given on product planning and development to match products with customers' needs.	Emphasis is placed on the sale of goods already produced.

Answer 2

Basis	Marketing	Selling
Meaning	Marketing implies understanding the customers’ needs and introducing a product accordingly.	It is a transfer of product from the manufacturer to the customer in exchange for the money.
Approach	A customer-oriented approach is followed.	A product-oriented approach is followed.
Strategy	Marketing adopts a pull strategy.	Selling follows a push strategy.
Target Audience	The target audience for marketing is the general public.	It targets specific individuals and companies.
Primary aim	Its main aim is to create products that fulfil customer’s requirements and provide them with maximum satisfaction.	It aims at attracting the buyers to influence the target audience to become buyers of the product.