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प्रश्न
Comment upon the following:
Intensive competition has made advertising essential for corporate survival.
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उत्तर
Due to intense competition, advertising has become essential for survival and growth in the corporate world. In order to create demand for new products and to maintain and increase sales of existing products manufacturers must advertise regularly. Business people who do not advertise face decline in sales and profits. Public memory is very short and they tend to buy products/services which they remember. Advertising keeps on reminding buyers.
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संबंधित प्रश्न
Distinguish between advertising and personal selling.
State any two features of advertising.
Distinguish between Advertising and Publicity.
Which type of advertising focuses on a particular product or brand or service of an enterprise?
Which of the following are not requirements for setting advertising objectives?
Give two objectives of advertising.
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Advertisements eliminate middlemen. Justify either for or against.
Enumerate the objectives of advertising.
