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प्रश्न
Which of the following are not requirements for setting advertising objectives?
विकल्प
Objectives must be stated in terms of profits.
Objectives need not to be realistic.
Objectives must be internally consistent.
Objectives must be clear and in writing.
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उत्तर
Objectives must be stated in terms of profits and Objectives need not to be realistic.
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संबंधित प्रश्न
State any two features of advertising.
Distinguish between Advertising and Publicity.
Which type of advertising focuses on a particular product or brand or service of an enterprise?
"To enhance the goodwill of the firm by promising better quality at fair prices" ______.
The main objective of this advertising is to persuade the customers to buy a product or service or to support an idea.
Name and explain the method that should be adopted to sell pulses.
It is marketing which has converted yesterday's luxuries into today's necessities. Justify giving two reasons.
Advertisements eliminate middlemen. Justify either for or against.
"Intense competition in the corporate world has led to the emergence of advertising as a vital tool for corporate survival". Do you agree with this statement? Support your answer by citing reasons.
Comment upon the following:
Intensive competition has made advertising essential for corporate survival.
