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Question
Explain the term soft power with examples.
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Solution
Soft power is when a country influences other countries without the use of military force. It is the ability to get others to want the outcomes that you want i.e. through attraction rather than coercion. Such influence is spread through economic, socio-cultural means. Soft power was an important aspect of US domination. It implied the use of monetary aid, cooperative programmes, cultural exchanges, strong relations with allies.
Examples of US soft power are cultural exports like fast-food chains, movies, educational exchange programmes as well as disaster assistance programmes such as tsunami relief (Japan), flood control (Pakistan).
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