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प्रश्न
Which marketing concept places importance to attract and persuade customers to buy the products?
पर्याय
Selling concept
Production concept
Product concept
Societal concept
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उत्तर
Selling concept
Explanation:
The selling concept focuses on creating sales transactions rather than on customer needs. It involves aggressive sales techniques to persuade customers to buy products. This concept assumes that consumers will not buy enough of the company's products unless it undertakes a large-scale selling and promotion effort. The goal is to generate sales and achieve short-term profits through intensive selling and advertising.
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संबंधित प्रश्न
Which stage of marketing is characterised by hard selling?
Societal concept of ______ is most popular in todays era.
Which function of management starts before production and continues even after sale?
______ philosophy suggests, that, the organisation should earn profit through volume of production.
A company must balance profits, consumer satisfaction and public welfare. Which stage of marketing emphasises on the given statement?
During the stage, from 1950-1960; marketers’ focus shifted from promotion to product improvement?
In this stage of marketing, the motto was to ‘Sell what can be produced’:
The activity involved in planning, pricing, promoting and distributing products and services is called?
In which stage of marketing is the consumer considered the king? Explain this stage briefly.
Explain any two stages in the evolution of marketing.
