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प्रश्न
Which marketing concept places importance to attract and persuade customers to buy the products?
विकल्प
Selling concept
Production concept
Product concept
Societal concept
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उत्तर
Selling concept
Explanation:
The selling concept focuses on creating sales transactions rather than on customer needs. It involves aggressive sales techniques to persuade customers to buy products. This concept assumes that consumers will not buy enough of the company's products unless it undertakes a large-scale selling and promotion effort. The goal is to generate sales and achieve short-term profits through intensive selling and advertising.
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संबंधित प्रश्न
Explain any two stages of marketing.
Which stage of marketing is characterised by hard selling?
Societal concept of ______ is most popular in todays era.
______ philosophy suggests, that, the organisation should earn profit through volume of production.
During the stage, from 1950-1960; marketers' focus shifted from promotion to product improvement?
Marketing was considered to be mere distribution in this stage of Marketing:
Briefly explain the term 'Marketing Oriented Stage.'
Give two differences between the production oriented stage and product oriented stage of marketing.
"Today's Market Concept is known as Consumer Oriented Concept". Give a reason either for or against this statement.
Discuss the Sales Oriented and Product Oriented stages of marketing.
