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प्रश्न
Which marketing concept places importance to attract and persuade customers to buy the products?
विकल्प
Selling concept
Production concept
Product concept
Societal concept
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उत्तर
Selling concept
Explanation:
The selling concept focuses on creating sales transactions rather than on customer needs. It involves aggressive sales techniques to persuade customers to buy products. This concept assumes that consumers will not buy enough of the company's products unless it undertakes a large-scale selling and promotion effort. The goal is to generate sales and achieve short-term profits through intensive selling and advertising.
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संबंधित प्रश्न
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