Question

Two Non-Govemmental Organisations (NGOs) working for child welfare are represented as NGO (A) and NGO (B) in the graph given below. Both these organisations adopted two different fund-raising strategies on social media. While NGO (A) showcased the statistics of children it had helped and educated, NGO (B) posted the emotionally moving stories of the children it had rescued and sheltered.

1. Refer to the graph above and state which of the two NGOs adopted a more eftective fund-raising strategy. Support your answer by providing one reason.  [2]
2. Explain any five ways of Persuasion.  [5]

Answer 1

1. According to the graph, NGO B has touched a greater number of youngsters than NGO A. NGO B improved their fund-raising strategy. Emotionally moving narratives strengthen connections with contributors. Real-life experiences and emotions are more influential than statistical data in shaping people’s decisions. Emotional storytelling engages donors, leading to more generous contributions.
2. Five ways of Persuasion:
   1. Reciprocity: When someone receives something important, they feel motivated to offer something back. This marketing method involves providing free trials, samples, or valuable material to increase client engagement and purchases.
   2. Social Proof: It refers to people’s tendency to trust and imitate others’ acts. Credibility is established by testimonials, internet evaluations, and endorsements from significant persons, which encourages others to follow suit.
   3. Authority: Individuals often trust and follow advice from experts or authoritative figures in their industry. Effective persuasion involves demonstrating ability and providing well-researched information or viewpoints.
   4. Emotional Appeal: This can be achieved by storytelling, personal experiences, or sensitive messaging, leading to a strong connection and action. This strategy is frequently utilized in fundraising drives and marketing.
   5. Scarcity & Urgency: Scarcity and urgency can motivate consumers to act swiftly, particularly for restricted supply or time-sensitive products. Marketing techniques often use phrases like “Only 2 left in stock” or “Limited-time discount.”

These persuasion tactics can be employed in various contexts. NGO B successfully used emotional appeal, an effective persuasion tactic in fundraising.