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Define the term 'promotion'.
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Explain the objectives of promotional activities.
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What stands for the acronym AIDCAM?
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Distinguish between Advertising and Sales promotion.
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How do customers know about the new product in the market?
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______ of an organisation is its picture in the minds of public. It indicates what people think the organisation stands for.
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Everyone loves the exclusive discounts and offers that come around during the holiday season. Your brand may already be running some discount offers. Based on the information given above, which of the statement given below describes the term brand?
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Explain need and the importance of Training.
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Brands are used in business, marketing and advertising for recognition and to create a store value. Based on this statement list any five advantages of branding.
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Describe the importance of training.
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Under which function of marketing, marketer gives special name to the product of his own company?
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Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
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Which of the following is not an advantage of branding?
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"A cheque is an inconvenient method of making payments". Justify for or against.
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______ ensures uniform standards of quality and design of products to consumers.
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What is a brand?
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How brand is different from branding?
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| The file on Mr. Verma's (Manager of Clairmont Hotel) desk containing customer complaints was bulging with letters received over the last few weeks. As he was short staffed, unsuitable recruits who could not be trained, were hired and asked to take on responsible jobs. The result - Hotel rooms were over-booked, cold food was being served by the waiters and cleanliness could not be maintained. The rate of labour turnover and absenteeism was also very high. Mr. Verma had suggested a year ago that a separate Human Resource Department had to be created. The owners, however, had tried to save additional costs and had not acted on his suggestion. |
In the light of the above case:
- Highlight the importance of training.
- Outline the procedure to be followed for the selection of waiters for the hotel.
- How would a professional Human Resource Manager have tackled the situation?
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Training is related to improving skills for performing a job. Justify either for or against.
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Mention any two essentials of a brand.
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