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प्रश्न
What is product mix?
लघु उत्तरीय
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उत्तर
Product mix refers to the combination of various features related to the products offered by a company. It refers to the combination of material and immaterial components that are sold to the consumer in order to meet his or her demands.
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अध्याय 14: Marketing Mix - EXERCISES [पृष्ठ ४३५]
