Question

From the following, identify the channel of distribution in which goods pass from the 'manufacturer to the retailers who in turn, sell them to the final users.

विकल्प

• One level channel

• Two level channel

• Three level channel

• Zero level channel

Answer 1

One level channel

Explanation:

Manufacturer-Retailer-Customer (One Level Channel).
This distribution channel uses only one intermediary, namely retailers, between manufacturers and customers, which reduces the cost of selling goods to the customer and is frequently suited for distribution of specially goods or high-valued products such as expensive watches, appliances, and so on.