Question

Following is a pie chart showing the amount spent in rupees (in thousands) by a company on various modes of advertising for a product.

Now answer the following questions.

1. Which type of media advertising is the greatest amount of the total?
2. Which type of media advertising is the least amount of the total?
3. What percent of the total advertising amount is spent on direct mail campaigns?
4. What percent of the advertising amount is spent on newspaper and magazine advertisements?
5. What media types do you think are included in miscellaneous? Why aren’t those media types given their own category?

1. Television
2. Newspapers
3. Magazines
4. Radio
5. Business papers
6. Direct mail
7. Yellow pages
8. Outdoor
9. Miscellaneous

Answer 1

1. The greatest amount of total is spent in Newspapers.

2. The greatest amount of total is spent in Radio.

3. Total = 40 + 42 + 23 + 7 + 11 + 39 + 14 + 15 + 9 = 200

% Spent in direct mail = `39/200 xx 100`

% Spent in direct mail = 19.5

4. Total = 40 + 42 + 23 + 7 + 11 + 39 + 14 + 15 + 9 = 200

Newspaper + Magazine = 42 + 23 = 65

% Spent in Newspaper and Magazine = `65/200 xx 100`

% Spent in Newspaper and Magazine = 32.5

5. The various media types on which not much amount is spent must be included in Miscellaneous.