Question

Explain how modern marketing Concept is different from the traditional selling concept.

Explain how the modern marketing concept is distinct from the traditional selling concept.

Answer 1

	Modern Marketing Concept	Traditional Selling Concept
1.	Focuses on identifying and satisfying customer needs.	Focuses on selling products that the company has produced.
2.	Customer-orientated.	Product-orientated.
3.	Creating value and building customer loyalty.	Aggressive sales techniques to convince customers to buy.
4.	Long-term goal: achieving customer satisfaction and loyalty.	Short-term goal: maximising sales volume.
5.	Marketing is integrated throughout the entire organisation.	Marketing is a separate function, mainly focused on selling.
6.	Starts with market research and understanding customers.	Starts with the product.