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प्रश्न
During the stage, from 1950-1960; marketers’ focus shifted from promotion to product improvement?
विकल्प
Marketing oriented stage
Product oriented stage
Production oriented stage
Sales oriented stage
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उत्तर
Product oriented stage
Explanation:
In the product-oriented stage, companies concentrated on product quality and features, believing that a superior product would naturally attract customers. This period emphasized product improvement and innovation over mere promotional activities.
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संबंधित प्रश्न
Which stage of marketing is characterised by hard selling?
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