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प्रश्न
Differentiate between horizontal communication and vertical communication.
अंतर स्पष्ट करें
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उत्तर १
|
Sr. |
Horizontal Communication | Vertical Communication |
| (i) | The flow of information between two or more persons working at the same level of authority is called horizontal communication. | The flow of information from the top level or from the superiors to the lower level or subordinates is called vertical communication. |
| (ii) | It is essential for achieving coordination in the enterprise. | Its purpose is to communicate policies, procedures, programs, orders, etc., through lower levels. |
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उत्तर २
| Sr. No. | Basis of Difference | Horizontal Communication | Vertical Communication |
| 1. | Flow | Flows in straight line. | Flows upward and downward. |
| 2. | Purpose | To create mutual trust, cooperation and team spirit. | To manage people and get their views. |
| 3. | Speed | Fast as there are no status differences. | Slow due to difference in status. |
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Types of Business Communication
क्या इस प्रश्न या उत्तर में कोई त्रुटि है?
अध्याय 14: Business Communication - EXERCISES [पृष्ठ २०८]
