Question

Bring out the significance of using grapevine as a channel of communication in an organization.

Answer 1

Grapevine is an informal channel of communication that should be used judiciously to supplement the official channels. It is utilized when the official channels are slow and insufficient. It is built around interpersonal relations between people working in an organization. It spreads throughout the organization with its branches going out in all directions irrespective of levels of authority.

Answer 2

1. It involves people instead of issues.
2. It may not be genuine and reliable.
3. Grapevine transmission occurs in all directions within an enterprise.
4. Grapevine information spreads quickly.
5. Responsibility cannot be fixed.