Question

A company launches a new brand of detergent and decides to provide a free bucket with every purchase of the detergent. This strategy is best classified as ______.

विकल्प

• Advertising

• Publicity

• Sales Promotion

• Branding

Answer 1

A company launches a new brand of detergent and decides to provide a free bucket with every purchase of the detergent. This strategy is best classified as Sales Promotion.

Explanation:

Offering a free bucket with the purchase of a freshly launched detergent is an excellent example of a product combination or premium offer that goes under a sales promotion. This strategy serves as a non-recurring, short-term reward aimed at eliminating purchasing friction and enticing price-sensitive buyers to try the new brand right away rather than continuing with their usual pick.