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Which stage of Product Life Cycle has a greater emphasis on customer service?
Concept: Product Life Cycle (PLC)
Which pricing strategy involves charging according to their competitors?
Concept: Price - Pricing Strategies
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
Concept: Product Life Cycle (PLC)
Explain the below mentioned pricing strategy:
Skimming pricing strategy
Concept: Price - Pricing Strategies
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
Concept: Price - Pricing Strategies
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CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. "The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
Concept: Concept of Marketing Mix
What is direct selling?
Concept: Place - Distribution Channels
Which advertisement is designed to build a favourable image of the organisation rather than to promote a product or service?
Concept: Advertising and Brand Promotion
Which of the following is not a method of Brand Promotion?
Concept: Advertising and Brand Promotion
Distinguish between Advertising and Publicity.
Concept: Objectives of Advertising
Write any five advantages of Advertising to Consumers.
Concept: Advertising and Brand Promotion
Pioneer advertising is also known as ______.
Concept: Types of Advertising
Identify which of this is NOT the advantage of Advertising to the consumers.
Concept: Advantages of Advertising
Which is a very old medium of advertising?
Concept: Advertising Media
Everyone loves the exclusive discounts and offers that come around during the holiday season. Your brand may already be running some discount offers. Based on the information given above, which of the statement given below describes the term brand?
Concept: Definition and Merits of Brand and Branding
Discuss any five reasons as to why Advertisements are criticised.
Concept: Criticism of Advertising
______ is commercially significant news which has no sponsor and is a credible method of promotion.
Concept: Distinction Between Advertising and Publicity
Distinguish between Advertising and Sales promotion.
Concept: Distinction Between Advertising and Sales Promotion
Explain Institutional advertising by stating an example of it.
Concept: Types of Advertising
Brands are used in business, marketing and advertising for recognition and to create a store value. Based on this statement list any five advantages of branding.
Concept: Definition and Merits of Brand and Branding
