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Answer the question briefly.
The producer of Lime Fresh’ tea introduces ‘Buy one Get one’ scheme on all the products of ‘Lime Fresh’. Identify the promotional strategy’ used by the producer. State any one objective that could be met by this strategy.
Concept: Concept of Promotion (Marketing)
Explain the four advantages of labelling.
Concept: Elements of Promotion Mix
Answer the question.
Give three points of difference between a product and a service.
Concept: Elements of Promotion Mix
Give any three advantages of branding to the marketers.
Concept: Marketing Mix - Product Mix
Discuss the features of good packaging.
Concept: Elements of Promotion Mix
Write a short note on the following:
Elements of Product Mix.
Concept: Elements of Promotion Mix
Explain five factors that should be taken into consideration while determining the price of a product or service.
Concept: Marketing Mix - Product Mix
What is meant by the promotion mix? Briefly explain the elements of the promotion mix.
Concept: Elements of Promotion Mix
Explain three features of goods, as an element of Product Mix.
Concept: Marketing Mix - Product Mix
Write Short Note on Channels of Distribution.
Concept: Choice of Channels of Distribution and Physical Distribution
What is meant by the term place in the marketing mix?
Concept: Concept of Marketing Mix
What is meant by service? Mention three features of service.
Concept: Elements of Promotion Mix
What is meant by a product?
Concept: Marketing Mix - Product Mix
Assertion: Labelling, as a function of marketing, acts as a silent salesman.
Reason: Labelling helps in the promotion of the products by attracting the attention of customers and providing required information.
Concept: Product Mix - Labeling
Inventory control is not an element of Physical distribution.
Concept: Choice of Channels of Distribution and Physical Distribution
Assertion: Services cannot be standardised.
Reason: Services are homogenous in nature.
Concept: Product Mix - Services
State any two merits of Branding.
Concept: Product Mix - Branding
Read the case given below and answer the questions that follow:
| Pooja has started a small company that manufactures steel and aluminium rods used by construction firms. She has made a large capital investment in this venture and also hired an excellent sales team. Their marketing approach is to contact the buyers directly and explain the features of their product. They have a complete control over the distribution of their products. |
- Identify the type of product manufactured by Pooja's company.
- Briefly explain any two features of the product identified in subpart (i).
- State the channel of distribution used by the company in the above case.
- Identify and briefly discuss any three objectives of the element of Promotion Mix used by the Sales team in the above case.
Concept: Elements of Promotion Mix
Identify the element of Promotion Mix used in the image shown below.
Concept: Elements of Promotion Mix
As Packaging Manager of a leading manufacturing company, provide four specific features which you would take into consideration while designing the packaging for a smart phone.
Concept: Product Mix - Packaging
