Question

What is meant by indirect channels of distribution? 

Answer 1

Indirect channels of distribution refer to the movement of goods from manufacturers to consumers with the help of intermediaries, such as wholesalers, retailers, or agents. In this system, the manufacturer does not sell directly to the end customer but uses these intermediaries to reach the market.

For example, a manufacturer of soap might sell its products to wholesalers, who sell to retailers, and finally, retailers sell to consumers.