Question

To interpret consumer demand one should understand target market elaborately.

Answer 1

• To interpret consumer demand, it is essential to understand the target market. A target market is a specific group of consumers for whom a product is designed and produced. In fashion merchandising, understanding the target market helps in identifying the needs, preferences, and purchasing behaviour of consumers.
• A merchandiser studies various aspects of the target market such as age, gender, income level, occupation, lifestyle, location, culture, fashion preferences, and buying habits. These factors help in deciding the suitable fabric, colour, style, design, quality, and price of fashion products.
• Understanding the target market also helps in forecasting fashion trends, planning production, selecting marketing strategies, and ensuring that products reach the right consumers. It reduces the chances of product failure by matching the product with consumer expectations.