Question

State the four rules to be considered while planning any advertising activity.

Answer 1

1. Set a Budget: To prevent going over budget, budget for your advertising expenditures.
2. Choose the Right Media: To efficiently reach your audience, pick the best media outlets.
3. Clear and Concise Message: Make sure the message is concise and easy to understand.
4. Understand the Target Audience: Recognise your audience and their needs.