Question

Prepare Case-Study of a PR agency based on the following points:

1. Description of the situation in the client’s company
2. Formulate objectives to resolve the situation.
3. Study the plan of action to achieve the objectives
   1. Target group orientation
   2. Message selection
   3. Media selection
   4. Creativity and innovation
   5. Resource assessment
   6. Man-power review
4. Understand implementation of the plan and the results thereafter.

Answer 1

1. A food company faced negative publicity due to customer complaints about product quality. The company hired a PR agency to improve its image and regain customer trust.
2. Objectives
   1. To rebuild the company’s reputation.
   2. To increase customer trust.
   3. To communicate correct information about product quality.
3. Plan of action.
   1. Target group orientation: Customers, media, employees, and the general public were identified as target groups.
   2. Message selection: Messages focused on product safety, quality, and customer satisfaction.
   3. Media selection: Newspapers, television, websites, and social media were used.
   4. Creativity and innovation: Awareness campaigns and interactive online activities were conducted.
   5. Resource assessment: Budget, technology, and communication tools were planned.
   6. Man-power review: PR managers, media coordinators, and content creators were involved.
4. Implementation and results:
   The PR plan was implemented through media campaigns and customer communication. The company regained public trust, improved its image, and reduced negative publicity.