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प्रश्न
Packaging is solely concerned with the protection of the product during transportation and has no impact on consumer purchasing decisions.
पर्याय
True
False
MCQ
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उत्तर
False
Explanation:
While protecting products during transportation is an important logistical function, packaging also functions as a key marketing and promotional tool. Its visual design, color scheme, and branding features function as a “silent salesman” by communicating product benefits, shaping brand perception, and highly impacting a consumer’s final purchasing choice at the point of sale.
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