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प्रश्न
Mention four cases where direct selling is more suitable than indirect channels of distribution.
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उत्तर
- Door-to-door salesperson: The salespersons approach customers at their residences/offices, book orders and deliver the goods.
- Retail outlets: A big company opens its own chain of retail stores in different parts of the country. For example, Bata sells its shoes directly to customers through retail outlets.
- Telemarketing: The product is advertised and demonstrated on TV. The customers who watch these advertisements and feel interested can place their orders by telephone, mail or fax.
- Internet marketing: This is the latest method of direct selling. Customers need not visit the store. They can access to information about a product and order it on the internet.
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संबंधित प्रश्न
Which of the following is not included in the function of physical supply?
______ refers to the pathway, path or route taken by goods as they flow or move from the point of production to the point of consumption or use.
The traditional channel employed in the distribution of consumer good is ______.
A distribution channel serves as a link between producers and consumers. Give a reason either for or against.
What is direct selling?
Explain any two methods of direct selling.
Describe the longest channel of distribution available for consumer products.
Explain the most appropriate channel of distribution to sell heavy industrial products.
Explain any two types of consumer products with examples.
Describe the various types of channels used for distributing the products.
