Question

How do Indian consumers tend to get swayed by enticing sales promotion gimmicks and fall prey to them?

Answer 1

• The Indian market is flooded with a plethora of products. Companies, national as well as multinational, are competing with one another to capture a larger market share.
• To do so, they come out with several sales promotion schemes like exchange offers, bonuses, lucky draws, etc. Such means of sales promotion are not always genuine and deceive the consumer.
• Consumers tend to get swayed by these enticing sales promotion gimmicks and fall prey to them.