Question

Green Tech Solutions, a startup focused on developing sustainable energy products, is preparing to present its new solar panel technology to a group of potential investors. The presentation includes key graphs showing financial trends and decision-making benchmarks. The team opts for a hopeful and entertaining slide show while explaining the company’s mission to address climate change, the market opportunity, and its competitive advantages.

1. Identify the business plan presentation format used by Green Tech Solutions. Give a valid reason for using the format.
2. “The Business Plan is considered to be a valuable document for a startup such as Green Tech solutions.” Justify the statement, giving three valid reasons.

Answer 1

1. Format of business plan. A pitch deck with oral narrative.
   Reason:
   It is meant to trigger discussion and interest potential investors in reading the written presentation, i.e. the executive summary and a few key graphs showing financial trends and key decision-making benchmarks.
2. The Business Plan is considered to be a valuable document for a startup such as Green Tech Solutions because it:
   • Helps in determining the viability of the venture in a designated market.
   • Helps in guiding the entrepreneur in organizing his/her planning activities, such as identifying the resources required, working out the legal requirements as desired by the government, enabling the obtaining of licenses if required, etc.
   • Helps in satisfying the concerns, queries, and issues of each group of people interested in the venture.
   • Provides room for self-assessment and self-evaluation, requiring entrepreneurs to think through various scenarios and plan ways to avoid obstacles.
   • Helps to realize the obstacles that cannot be avoided or overcome, suggesting to terminate the venture while still on paper without investing further time and money.