Question

Explain the two types of external communication.

Answer 1

External communication is of two types:

• Inward communication: This includes all messages that the organisation receives from outside. Examples are phone calls, letters, reports, telegrams, and pamphlets. These messages are important for decision-making and must be read, understood, and acted upon properly.
• Outward communication: This refers to all messages that go from the organisation to outsiders. Examples include phone calls, letters, circulars, reports, advertisements, press releases, and visits. It helps build the company’s public image and maintain good relations.