Question

Explain in brief the external communication.

Answer 1

External communication is the exchange of information between an organization and external parties such as clients, suppliers, or the public. It includes sending and receiving messages through letters, telephone calls, emails, faxes, and video conferencing. This communication is essential for maintaining relationships, conveying business orders, inquiries, and feedback, and building goodwill. It facilitates prompt information sharing beyond the organization’s boundaries and helps in negotiating, solving problems, and promoting the company’s interests. Unlike internal communication, external communication usually requires a formal tone and careful documentation to maintain clarity and professionalism.