Question

Enumerate the knowledge and skills that a fashion merchandiser must possess.

Answer 1

• A fashion merchandiser should have knowledge of fashion trends, consumer preferences, market demands, textiles, fabrics, production processes, pricing, and marketing strategies. They should understand target markets and consumer buying behaviour.
• The important skills required are communication, planning, organising, decision-making, problem-solving, negotiation, and coordination skills. A merchandiser should be able to analyse market trends, coordinate with designers and manufacturers, and manage the production and sale of fashion products effectively.