Question

Enumerate functions of corporate communication.

Answer 1

1. Creating corporate identity: It helps an organisation develop and maintain a distinct identity and positive image.
2. Building relationships: It helps establish and maintain good relationships with employees, customers, investors, media, and the public.
3. Information dissemination: It provides timely and accurate information about the organisation’s policies, activities, products, and services.
4. Employee communication: It improves communication within the organisation and promotes better coordination among employees.
5. Public relations: It manages the organisation’s relationship with the public and creates goodwill.
6. Crisis communication: It helps an organisation respond effectively during emergencies and protect its reputation.
7. Promotion and marketing support: It creates awareness about products, services, and achievements of the organisation.