Question

Elucidate five stages of the “Fashion Cycle”.

Answer 1

1. Introduction of a style: Designers interpret their research and creative ideas into apparel and then offer the new styles to the public.
2. Increase in popularity: As the new fashion is purchased, worn and seen by many people, it may begin to rise in popularity.
3. Peak of popularity: When a fashion is at the height of its popularity, many manufacturers copy it or produce adaptations of it at different price levels.
4. Decline in popularity: Eventually so many copies are mass produced that fashion-conscious people tire of the style and begin to look for something new. These declining styles are put on sale racks in the retail stores.
5. Rejection of a style or obsolescence: In the last phase of the fashion cycle, some consumers have already turned to new looks, thus beginning a new cycle.