Question

A salesperson relies on technical jargon during a product pitch to a non-technical audience. How could this approach affect the audience's perception of the product and the salesperson?

Answer 1

Using too much technical jargon in a product pitch can confuse a non-technical audience, making the product appear difficult and less attractive. Listeners may feel left out or overloaded, which can result in a lack of interest or even mistrust toward both the product and the salesperson. Therefore, the salesperson should explain the product in simple terms with relatable examples. This method helps build trust in the product and leaves a good impression of the salesperson’s ability to communicate effectively.