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प्रश्न
A product will be purchased only if it is perceived to be giving the greatest benefit for the money.
Name the feature of marketing reflected in this statement.
पर्याय
Creating a market offering
Customer value
Exchange mechanism
Needs and wants
MCQ
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उत्तर
Customer value
Explanation:
The statement reflects the feature of customer value, which means customers compare the benefits a product offers with the price they pay for it. A product is purchased only when it provides the greatest value for money; that is, when customers feel they are getting the best benefits compared to the cost. Hence, the correct answer is customer value.
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