Topics
Unit-1 : Business Environment
Business Environment
Capital - Fixed and Working
- Sources of Finance for Sole Trader
- Sources of Finance for Partnership
- Sources of Finance for Joint Stock Company
- Sources of Finance for Financial Planning
- Concept of Fixed and Working Capital
- Factors Affecting Fixed and Working Capital Requirements
- Comparison Between Fixed and Working Capital
- Overview of Capital - Fixed and Working
Unit-2 : Financing
Sources of Finance for a Joint Stock Company
- Concept of Shares
- Finance for a Joint Stock Company - Bonus Shares
- Finance for a Joint Stock Company - Rights Issue
- Employee Stock Option Plan (ESOP)
- Sweat Equity Shares
- Retained Earnings
- Long-term Sources of Funds
- Advantages and Disadvantages of Debentures
- Concept of Debentures
- Loans from Commercial Banks and Financial Institutions
- Loans from Commercial Banks and Financial Institutions - Advantages and Disadvantages
- Different Types of Short Term Financial Assistance by Commercial Banks
- Short-term Sources of Funds - Public Deposits
- Short-term Sources of Funds - Trade Credit
- Short-term Sources of Funds - Factoring
- Inter Corporate Deposits and Installment Credit
- Advantages and Disadvantages of Various Sources of Funds
- Overview of Sources of Finance for a Joint Stock Company
Unit-3 : Management
Banking - Latest Trends
- Concept of Online Services
- Transfer of Funds Through Real Time Gross Settlement (RTGS)
- Banking Services with Particular Reference - National Electronic Fund Transfer
- Issue of Demand Drafts Online
- Banking
- Advantages and Disadvantages of Online Payments, E-banking
- Advantages and Disadvantages of Mobile Banking
- Debit Cards Vs Credit Cards, ATM (Automated Teller Machine)
- Differences Between Debit Card and Credit Card
- Overview of Banking - Latest Trends
Unit-4 : Marketing
Management - Meaning, Nature and Importance
Principles of Management
Functions of Management and Coordination
Planning
Organising
Staffing
Directing
Controlling
Marketing - Concept and Functions
- Concept of Market
- Types of Market
- Concept of Marketing
- Comparison Between Marketing and Selling
- Importance of Marketing
- Functions of Marketing
- Overview of Marketing - Concept and Functions
Marketing Mix
- Concept of Marketing Mix
- Marketing Mix - Product Mix
- Product Mix - Goods
- Product Mix - Services
- Product Mix - Branding
- Product Mix - Labeling
- Product Mix - Packaging
- Marketing Mix - Price Mix
- Marketing Mix - Place Mix
- Choice of Channels of Distribution and Physical Distribution
- Concept of Promotion (Marketing)
- Elements of Promotion Mix
- Overview of Marketing Mix
Consumer Protection
- Concept of Consumer Protection
- Importance of Consumer Protection
- Methods of Consumer Protection
- Consumer Protection Act, 2019
- Consumer Protection Act 1986 (COPRA)
- Legislative Measures and Consumer Associations/NGOs
- Comparison of Consumer Dispute Redressal Agencies
- Overview of Consumer Protection
Key Points: Concept of Management
- Management means getting work done through others to achieve common goals.
- It is essential in every organised group where people work together.
- Management coordinates and controls human efforts effectively.
- As an activity, it involves decision-making and achieving goals.
- As a group, it refers to managers at different levels of an organisation.
- As a discipline, it is a specialised field of study with many branches.
- As a process, it includes planning, organising, staffing, directing and controlling.
Key Points: Characteristics of Management
- Goal-oriented: Management works to achieve economic and social objectives and results are judged by goal achievement.
- Universal and group activity: Management is required in all organisations and involves getting work done through a group of people.
- Social and dynamic process: It works with and through people and continuously adapts to changes in the environment.
- System of authority and integration: Management establishes authority relationships and coordinates human and non-human resources into a team.
- Art and science: Management follows scientific principles but also depends on the skill and creativity of managers.
Key Points: Nature of Management
- Management as a Science: It has a systematised body of knowledge with principles based on observation, cause-and-effect relationship and general applicability, though it is a social (inexact) science.
- Management as an Art: It involves practical application of knowledge, personal skills, creativity and improvement through continuous practice to achieve desired results.
- Combination of Art and Science: Management is both art and science; scientific principles guide decisions, while managerial skill ensures effective application.
- Management as a Profession: It has specialised knowledge, formal education and service motive, but entry is not restricted and professional bodies are not statutory.
- Emerging Profession: Though it does not fully meet all professional requirements, management is steadily developing as a recognised profession.
Key Points: Management and Administration
- Management as a Science: It has a systematised body of knowledge with principles based on observation, cause-and-effect relationship and general applicability, though it is a social (inexact) science.
- Management as an Art: It involves practical application of knowledge, personal skills, creativity and improvement through continuous practice to achieve desired results.
- Combination of Art and Science: Management is both art and science; scientific principles guide decisions, while managerial skill ensures effective application.
- Management as a Profession: It has specialised knowledge, formal education and service motive, but entry is not restricted and professional bodies are not statutory.
- Emerging Profession: Though it does not fully meet all professional requirements, management is steadily developing as a recognised profession.
Key Points: Distinction between Administration and Management
| Basis | Administration | Management |
|---|---|---|
| Meaning | Decides objectives and policies | Implements objectives by creating work environment |
| Nature of work | Decision-making function | Executive (doing) function |
| Scope | Wider term | Narrower term |
| Level | Top level authority | Middle and lower levels |
| Use & limits | Used in non-business; sets limits | Used in business; works within limits |
Key Points: Objectives of Management
- Profitability & Growth – Management aims to earn reasonable profits and ensure continuous growth through optimum use of resources.
- Efficient Use of Resources – It seeks maximum output with minimum cost by proper utilisation of men, money, materials and machinery.
- Change & Innovation – Management promotes innovation and adaptation to face technological and environmental changes.
- Development of People – It focuses on training, motivation, discipline and morale to develop human talent.
- Social Responsibility – Management provides quality goods at fair prices and builds a good image of the organisation while serving society.
Key Points: Importance of Management
- Achievement of Objectives – Management coordinates individual efforts and creates teamwork to achieve common goals.
- Optimum Use of Resources – It ensures best utilisation of men, money, materials and machinery to increase productivity and profits.
- Cost Reduction & Efficiency – Through proper planning, organisation and control, management minimises cost and avoids wastage.
- Survival and Growth – Management helps organisations adapt to changes, face competition and ensure continuity and growth.
- Social & National Development – Good management raises the standard of living, creates employment and supports economic development.
Key Points: Levels of Management
- Three Levels – Management has three levels: Top, Middle, and Lower (Supervisory) management.
- Top Management – Frames long-term goals, policies and strategies, appoints key executives, controls overall performance and represents the company externally.
- Middle Management – Acts as a link between top and lower levels, implements policies, controls departmental work and trains supervisors.
- Lower (Supervisory) Management – Supervises day-to-day operations, guides workers, assigns jobs and maintains discipline.
- Chain of Command – Each level has specific authority and responsibility, ensuring smooth coordination and communication in the organisation.
Key Points: Scope (Branches) of Management
- Production Management – Concerned with producing the right quality and quantity of goods at the right time and cost.
- Marketing Management – Deals with identifying customer needs, pricing products, distribution and promotion of goods.
- Financial Management – Ensures proper planning, raising and utilisation of funds to maintain profitability and liquidity.
- Personnel Management – Focuses on recruitment, training, motivation, compensation and welfare of employees.
- Purchasing & Office Management – Purchasing ensures timely supply of quality materials, while office management handles records, communication and information flow.
Definition: Business Management
According to B.O. Wheeler, "Business management is a human activity which directs and controls the organisation and operations of business enterprise. Management is centred in the administrators or managers of the firm who integrate men, material and money into an effective operating unit".
Definitions: Management as Classical Concept
- Management is what management does. It is the task of planning, executing and controlling. - James L. Lundy
- To manage is to forecast and plan to organise, to command, to coordinate and to control. To plan is to foresee and provide means for the future; To organise means building up a dual structure material and human of the undertaking. To command means maintaining activity among the personnel. To coordinate means bringing together, unifying and harnessing all activity and effort. To control means seeing that everything occurs in conformity with established rules and expressed command. - Henry Fayol
- Management is the process of releasing and directing human energy towards attaining a definite goal. - C. W. Wilson
- Management is the process by which managers create, direct, maintain and operate purposive organisations through systematic, coordinated, cooperative human efforts. - Dalton E. McFarland
- Management is a distinct process consisting of planning, organising, actuating and controlling, performed to determine and accomplish stated objectives by the use of human beings and other resources. - George R. Terry
- Management is defined as the process by which a cooperative group directs action towards, common goals. - James L. Massie
Definitions: Management as Productivity Concept
- Management is the art of knowing exactly what you want people to do and seeing that they do it in the best and cheapest way. - F. W. Taylor
- Management is the art of securing maximum results with a minimum of effort so as to secure maximum prosperity and happiness for employer and employees and give the public the best possible service. - John F. Mee
Definitions: Management as Human Relations Concept
- Management is the art of getting things done through and with people in formally organised groups. - Harold Koontz
- Management is the development of people not the direction of things. - Lawrence A. Appley
- Manager is the one who accomplishes the objectives by directing the efforts of others. - Claude S. George
Definitions: Management as Decision-making and Leadership Concept
- Management means decision-making. - Ross Moore
- Management is the function of executive leadership anywhere. - Ralph C. Davis
- Management is the art and science of decision-making and leadership. - Donald J. Clough
- Management is simply the process of decision-making and control over the action of human beings for the express purpose of attaining predetermined goals. - Stanley Vance
Definitions: Management as Integration Concept
- Management is defined as the process of planning, organising, actuating and controlling an organisation's operations in order to achieve coordination of the human and material resources essential in the effective and efficient attainment of objectives. - Robert L. Trewatha and M. Gene Newport
- Management consists in guiding human and physical resources into a dynamic, hard-hitting organisation unit that attains its objectives to the satisfaction of those served and with a high degree of morale and sense of attainment on the part of those rendering the service. - Lawrence A. Appley
- Management entails the coordination of human and material resources towards the achievement of organisational objectives as well as the organisation of the productive functions essential for achieving stated or accepted economic goals. - Barry M. Richman
- Management is the force that integrates human and non-human resources into ineffective operating unit. - Keith and Gubelini
Definition: Administration
According to Oliver Sheldon, "Administration is the function in industry concerned
with the determination of corporate policy, the coordination of finance, production and
distribution, the settlement of the compass (structure) of the organisation and ultimate
control of the executive. Management, on the other hand, is the function in industry
concerned with the execution of policy within the limits set up by the administration,
and the employment of the organisation for the particular objectives set before it.
Administration defines the goal, management strives towards it".
