Definitions [2]
Definition: Wholesale Trade
- According to Philip Kotler, “Wholesaling includes all activities involved in selling goods or services to those who buy for resale or for business use.”
- According to Evelyn Thomas, “A true wholesaler is himself neither a manufacturer nor a retailer but acts as a link between the two.”
Definition: Retail Trade
- According to Oxford Dictionary, “Retail is the sale of goods to the public in relatively small quantities for use or consumption rather than for resale.”
- According to William Stanton, “Retail Trade includes all activities directly related to the sale of goods and services to the ultimate consumer for personal and non-business use.”
Concepts [16]
- Wholesale Trade
- Services of Wholesaler to Retailer, Customer and Producer
- Retail Trade
- Characteristics of Retail Trade
- Small Scale Fixed Retailer
- Large Scale Fixed Retailers
- Types of Retail Trade - Mail Order Houses
- Types of Retail Trade - Tele Shopping
- Types of Retail Trade - Franchise
- Types of Retail Trade - Consumer Cooperative Stores
- Types of Retail Trade - Hypermarkets
- Concept of Automatic Vending Machine
- Basic Function of Chambers of Commerce and Industry
- Roles of Chambers of Commerce and Industry
- Documents and Procedure Used in Home Trade
- Price Quotations
