Definitions [8]
Define ‘branding’.
‘Branding’ is a process, a tool, a strategy, an orientation whereby a name, a sign, or a symbol etc. is given to a product by the entrepreneur so as to differentiate his/her product from the rival products.
Define Advertising?
Advertising is a paid form of communication designed to attract or persuade potential customers to choose a product or service over a competitor’s.
Advertising is a paid form of communication that aims to persuade a target audience to take action, typically by purchasing a product or using a service. It involves generating and delivering promotional messages across multiple channels to highlight the advertised product’s features, benefits, and distinguishing characteristics. Advertising aims to influence consumer behavior and encourage business transactions.
Explain the term packaging?
Processes and materials employed to contain, handle, protect, or transport any commodity. Packaging is done to attract attention, assist in promotion, provide machine identification (barcodes, etc.), impart essential or additional information, etc.
Give the meaning of BTL?
BTL refers to Below the line which targets identified small groups and aimed at leading to an actual sale.
What is TTL?
“Through the line” or TTL refers to an advertising strategy which involves both above-and below-the- line communications in which one form of advertising points the target to another form of advertising thereby crossing the “line”.
Explain the following term: ATL?
ATL refers to above the line which targets mass audience and aims at establishing brand identity.
What is negotiation?
Negotiation is a process where two or more parties with different needs and goals discuss an issue to find a mutually common and acceptable solution.
Explain the meaning of CRM?
CRM is the abbreviation for customer relationship management.
