Key Points
Key Points: Public Relations
- PR manages public opinion and relationships to protect and improve the company’s image and product image.
- Business deals with many groups (suppliers, shareholders, intermediaries, activist groups, government) whose opinions matter.
- PR departments or agencies spread information, create goodwill, handle negative publicity, and guide management on image-building.
- Main PR functions: publicity, press release, corporate communication, lobbying, and counselling.
- Publicity is unpaid, appears as news without a sponsor, and is usually more trusted than advertisements.
- PR helps in building awareness, building credibility, motivating the sales force and dealers, and reducing promotion costs.
Important Questions [7]
- Justify the following sentence for or against and give a reason: Good public relations do not help in building goodwill and a positive image.
- ______ fosters greater understanding and improves relationship with the client.
- Briefly explain any two of the elements of Public Relations.
- Public Relations executives must practice the art of ______ because it involves them to convince other person about some idea, product, service or institution.
- Mention the elements of Public Relations.
- ______ is defined as ‘science of morality’.
- With reference to Public Relations, write a short note on Role of ethics in business.
